iPod and the Music Biz
BusinessWeek is reporting that "Apple May Be Holding Back the Music Biz". The article makes an interesting point that other than file swapping, a large portion of the contents of iPods consists of the user ripping their old CD's. How very true, I'd say that at least 99% of the music on my iPod came from ripping about 300 or so CD's that I have in my collection. You see, I'm on the tail end of the Baby Boom generation and I'm no longer in the major demographic that the recording industry targets.
I'm quite happy with the music I grew up with, an odd assortment of old rock such as Styx and Jethro Tull, a bit of Folk Rock such Steeleye Span, some New Age here and there, some Jazz, a bit of Blues, and a good chunk of Country. I believe that a large portion of the Aging America does likewise. I often find some great deals in used CD stores that I can rip into my iPod. On occasion, I do buy singles here and there of a particular song that I like, but I don't spend anything major on a monthly basis.
So Recording Industry, I believe that a major reason you're loosing market is that while you're targeting a younger demographic, shifting your target to the baby boomer population still won't cut it, because in my case, I just don't want it.


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