Movie Studios Will be Stealing Your Bandwidth

BitTorrent is partnering with whole slew of media providers such as 20th Century Fox, G4, Kadokawa Pictures USA, Lionsgate, MTV Networks, and others to deliver movies and other media over the INTERNET.  To quote the article;

 "BitTorrent has become the most efficient means of distributing large, high-quality files on the Internet"

I've written about a similar partnership before. Yes, it is extremely efficient because you're using everybody's bandwidth that runs the client and has downloaded the same movie.  I imagine that the movies will still cost the same or perhaps a reduced online price such as Apple iTunes pricing.  It will be interesting to see how the client develops.  Will you be able to turn off sharing once the movie is downloaded?  Will you still be able to throttle the bandwidth?   How many users will not know the difference and continue to share their bandwidth long after they've watched the movie?

What I'd like to see is a rebate system paid by the media companies for keeping your paid movies available as a torrent.