Forbes a bit stingy on linking

I was reading the latest Forbes article "No Flash In the Pan" by Dan Frommer, which is peppered with references to Adobe, Apple, On2, as well as osFlash.org (though Dan only referenced the Red5 project) and noticed that all the reference links on the document only point to the Forbes site.  With all the mentions of other companies, you'd think that Forbes could at least provide a sub section of reference links.  They are perfectly willing to put in a stock ticker link that links to their stock lookup page, so its not just an issue of a print based media format being re-purposed for the web. 

Forbes/Dan Frommer, when you write about other sites, at least provide a link to those sites.  Sure we can Google it if we need to, but the whole purpose of hypertext was to make navigation easier for the user.  I'm sure you're reaping the rewards of page ranking when others link to your site, why not return the favor.  I suppose I probably went a bit overboard on linking for this article, but I wanted to prove my point.

Oh, and Forbes, if you're reading this, the MACR symbol is no longer valid.